This was a question posed on Quora. I found it odd, and thought I would share what I wrote on this blog. I'm not sure how anyone can honestly think influencer marketing is dead in 2018. Distribution and engaging with an audience is not an overly complex...
The audience determine who wins. I'm defining "wins" as putting the advertising message in front of prospective customers and creating an emotional connection. It's not the distributor of the past anymore. The internet flipped the old TV and newspaper model on its head. It's the content, which is...
What makes YouTube a great Influencer Marketing channel? It's an interesting question. With so many options to choose from, why would I choose this vs any other influencer platform, or, for that matter, if I have only so much money to put towards marketing in...
There’s a massive battle in the ad world right now as TV viewers continue to decline. In days past, the easiest and most efficient way to reach a large audience at scale was to spend dollars on TV ads. There were several players in the...
If you don't know already, video is one of the best means of online advertising. As you’ve read on this blog before, we are very bullish on YouTube in the influencer space. An advertiser's war for attention is at an all-time high and increasingly more...
As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...