What makes YouTube a great Influencer Marketing channel? It's an interesting question. With so many options to choose from, why would I choose this vs any other influencer platform, or, for that matter, if I have only so much money to put towards marketing in...
There’s a massive battle in the ad world right now as TV viewers continue to decline. In days past, the easiest and most efficient way to reach a large audience at scale was to spend dollars on TV ads. There were several players in the...
There are three ways to get your brand in front of your target audience on YouTube.com (which is the world’s second largest search engine.) The first is to set up a channel for your brand where you create engaging content that will educate and inform your...
Mobile changed the game. Prior to smartphones and billions of individuals being connected via “computers-in-their-pockets” at all times, display advertising and search dominated the internet. Publishers acquired large followings which led to a huge number of page views which led to an even larger number...
The backlash from the recent YouTube ad scandal is causing unforeseen collateral damage to many content creators who have abided by the rules but are subject to the whims of the almighty algorithm. A recent NY Times article highlighted channels that have built a large...
As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...
Influencers has become such a worn out word. We prefer creators, because what are they? Content creators. YouTube content creators are becoming more influential as the platform continues to expand its hold on the most dominant video platform on the planet. Among millennials, YouTube accounts for...