Mobile changed the game. Prior to smartphones and billions of individuals being connected via “computers-in-their-pockets” at all times, display advertising and search dominated the internet. Publishers acquired large followings which led to a huge number of page views which led to an even larger number...
Few social media tools have defined the new age of advertising more so than Twitter. Those that use it well can garner millions of impressions at little to no cost. Entire ad campaigns can be run through the twittersphere and spark conversations around the globe. Powerful twitter users...
Let’s start with SEO first. At its basic level, SEO is where companies hope to be found in search engines for people interested in their products or services. It’s well-known to be among the most profitable traffic sources, but it’s risky. Very risky. Relying solely on Google...