Lessonface | Influencer Connect | NY Social Media Agency
Connecting brands with influencers at scale. Full service digital branding agency.
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About This Project

The Challenge

Lessonface had a revolutionary and innovative product that offered accessible, face-to-face music lessons, taught through live video by incredible teachers all over the world. Maintaining a modern lifestyle can often result in time and location restraints, leaving little time to enjoy the finer things in life. Lesson needed to increase public awareness of this amazing platform and how it could benefit consumers’ lives.

The Solution

The team at Influencer Connect felt that Lessonface would strike a chord with busy mothers who were interested in a new, stellar way for their kids to learn music. Therefore, we picked five influencers in the parenting blog space.

Each influencer was given two lessons for their kids to try out and review. The bloggers also encouraged their readers to try out Lessonface with a coupon code and lesson giveaway. In their honest and in-depth reviews, these parenting influencers emphasised the great benefits of Lessonface’s product:

  • Consistency & Instrument Diversity
  • Teacher Quality
  • Access for all
  • Reasonable pricing & 100% money back guarantee
  • Comfort & Convenience
  • Differentiated & Personalized Learning

Once we had these valuable pieces of content, we used paid traffic sources to amplify the content and increase the campaign’s reach across the web. The word about Lessonface started spreading as other websites picked up the story and featured it as well.

The Results

With the help of our influencers, Lessonface gained traction across the web and generated the interest of many potential customers. Of those who read the Lessonface posts, 7% engaged with the bloggers’ content through shares, likes and comments on various social media platforms. 2.6% of readers posted positive comments about the story. The Lessonface story appeared in many prestigious online publications such as CNN, Sky News, Music Radar, Slate and many more.


“They have a really fun time, and my daughter looks forward to playing with her each week.”

“Loved taking the lessons and we all loved the instructor!”

“I love having music time every day with my son!”

“The lessons were very successful”

“The lesson interface was simple and easy to use”

“My son is learning guitar, and loves it!”








May 2014

Blogging, Content Amplification