Ava Science was built because the company believes that women deserve a more modern method of tracking their cycles and their health at every phase of life. They deserve accurate, reliable data about their fertility, about pregnancy, and how their cycle fits into the bigger picture of their health – delivered in a way that’s convenience and non-invasive.
The company has grown nicely for the past few years, receiving solid press and working with individual influencers, but reached a point where they needed to scale their influencer efforts quickly. Ava lacked the resources in their marketing department and sought outside help to aid these efforts.
Ava contracted Influencer Connect to help with these efforts. Influencer Connect has over 100,000 Instagram Influencers in its database and mothers of young children happen to be a particularly strong vertical. The team quickly identified their goals, criteria for what an influencer would look like, ideal following and the type of content the brand wanted to be aligned with.
Ava Science was very happy with the results. In a matter of days after signing the agreement, Influencer Connect was able to identify 15 perfect influencers with an aggregate following of 1MM. The influencers posts went live over the course of the month and each influencer included a discount code for her audience.