The Company Advance Auto Parts was established in 1932 and they’ve primarily reached their target audience through TV, print and their retail locations, but have encountered stiff competition in the internet age. The Challenge Advance Auto Parts have recently shifted broadcast budget away from traditional channels and are...
The Challenge Our client was a fashion resale website for consumers to buy and sell secondhand clothing online. They were founded in 2009 and are part of a larger Collaborative Consumption movement, which encourages consumers to live in a more collective, sharing economy. Our client had tested...
The Problem Mother’s Day is the biggest holiday of the year for 1-800-Flowers. They’ve historically run direct response campaigns and were looking to test new ways to differentiate the brand from the influx of new competition into the market. Solution They reached out to Influencer Connect to come...