The audience determine who wins. I'm defining "wins" as putting the advertising message in front of prospective customers and creating an emotional connection. It's not the distributor of the past anymore. The internet flipped the old TV and newspaper model on its head. It's the content, which is...
So what’s the deal with livestreaming and why is everyone doing it on social media now? In this article, we will cover the main differences between social platforms that currently facilitate livestreaming. We will touch on the reasons why brands should be livestreaming, and a few...
In the last five years, Influencer Marketing, once a little piece of the marketing pie, now receives dedicated budgets from large companies. It started primarily with bloggers -- think product reviews and mom blogs, and then evolved with the rise of social media into more...
As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...
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Think Twitter is just another social media that people use to post something in 140 characters or less? Think again, Twitter has become an important social platform that has allowed companies in various industries to drive awareness to their businesses. Here are five useful ways...
Social media is the rage. Everyone is on it, and it’s where companies need to be. But if you ask many business owners how they’re doing, they’ll probably tell you not too well. They know it’s where their customers are but that’s about it. Today I...