Since publicly available information is primarily what you have to go on when selecting influencers to sponsor, engagement is one of - if not - the key criteria for selecting...
Influencer marketing has always been a nebulous form of marketing. Its popularity has only made it more difficult to master, especially as each social platform continues to update their algorithm. Influencer...
A YouTube integration, defined as a sponsorship advertisement that typically runs :30-:60 in an original video, is one of the most effective ad formats in all of marketing, especially digital. However, it...
Working with Instagram influencers is an incredible way to get your product in front of your target audience at a reasonably large scale, and more importantly, it’s a great way...
This was a question posed on Quora. I found it odd, and thought I would share what I wrote on this blog. I'm not sure how anyone can honestly think influencer marketing...
I recently answered a question on this topic on Quora and thought I’d share my take here as well. The short answer is that unlike banner advertising where you are following...
