As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...
Influencers has become such a worn out word. We prefer creators, because what are they? Content creators. YouTube content creators are becoming more influential as the platform continues to expand its hold on the most dominant video platform on the planet. Among millennials, YouTube accounts for...
You finally perfected that product you have been working on for the past couple of years and now it is time to get it to the right audience. You can't afford a commercial TV ad, so your options are relegated to magazines and newspapers to promote...
Many brands have quickly adopted using Periscope to share their content and to connect with their consumers. What is Periscope? Periscope is Twitter’s live streaming app that allows users to share live video feed from their mobile devices to their followers. People viewing the stream can interact...
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Think Twitter is just another social media that people use to post something in 140 characters or less? Think again, Twitter has become an important social platform that has allowed companies in various industries to drive awareness to their businesses. Here are five useful ways...
Social media is the rage. Everyone is on it, and it’s where companies need to be. But if you ask many business owners how they’re doing, they’ll probably tell you not too well. They know it’s where their customers are but that’s about it. Today I...
Instagram, the world’s most popular image/video sharing app, is now revolutionising the face of digital marketing. It’s exponential growth is simultaneous with the rise of image-based media consumption. An increasing number of brands are using Instagram visuals as a core branding strategy, and there’s plenty...
I love thinking about the future. After working in advertising for the past seven years of my life a question that naturally pops into my head every single day is “what will advertising look like in the future?” This is rapidly becoming a more frequently...
The Podcast With the constant stimulation that people have grown accustomed to today, it can be hard to make information stand out. Podcasts are a fairly new phenomenon, but through the use of personality, trust, and a unique format, they are able to provide a strong...
