Mobile changed the game. Prior to smartphones and billions of individuals being connected via “computers-in-their-pockets” at all times, display advertising and search dominated the internet. Publishers acquired large followings which led to a huge number of page views which led to an even larger number...
Let’s set the scene: you’re an educated, 20-something with more disposable income than you know what to do with. You often spring for the best brands and you keep on top of the who’s who of the modeling / fashion world so you have your...
What is User-Generated Content? According to Tint, User Generated Content (UGC) is defined as any type of content that has been created and put out there by your audience. It involves the act of users promoting a brand rather than the brand itself. UGC can come...
The backlash from the recent YouTube ad scandal is causing unforeseen collateral damage to many content creators who have abided by the rules but are subject to the whims of the almighty algorithm. A recent NY Times article highlighted channels that have built a large...
So what’s the deal with livestreaming and why is everyone doing it on social media now? In this article, we will cover the main differences between social platforms that currently facilitate livestreaming. We will touch on the reasons why brands should be livestreaming, and a few...
There has been a recent crisis with YouTube advertising over the past few weeks when advertisers have started to discover that the video ads they are buying through YouTube’s platform may not be as safe as they would expect. The problem with YouTube’s programmatic ad placement...
If you don't know already, video is one of the best means of online advertising. As you’ve read on this blog before, we are very bullish on YouTube in the influencer space. An advertiser's war for attention is at an all-time high and increasingly more...
In the last five years, Influencer Marketing, once a little piece of the marketing pie, now receives dedicated budgets from large companies. It started primarily with bloggers -- think product reviews and mom blogs, and then evolved with the rise of social media into more...
As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...
Influencers has become such a worn out word. We prefer creators, because what are they? Content creators. YouTube content creators are becoming more influential as the platform continues to expand its hold on the most dominant video platform on the planet. Among millennials, YouTube accounts for...