Since publicly available information is primarily what you have to go on when selecting influencers to sponsor, engagement is one of - if...
Influencer marketing has always been a nebulous form of marketing. Its popularity has only made it more difficult to master, especially as each...
A YouTube integration, defined as a sponsorship advertisement that typically runs :30-:60 in an original video, is one of the most effective ad formats in...
Working with Instagram influencers is an incredible way to get your product in front of your target audience at a reasonably large scale,...
This was a question posed on Quora. I found it odd, and thought I would share what I wrote on this blog. I'm not sure...
I recently answered a question on this topic on Quora and thought I’d share my take here as well. The short answer is that...
The audience determine who wins. I'm defining "wins" as putting the advertising message in front of prospective customers and creating an emotional connection. It's...
What makes YouTube a great Influencer Marketing channel? It's an interesting question. With so many options to choose from, why would I choose...
I recently answered a question on Quora from someone who was asking about why YouTube seems to have a boom in influencer marketing...