Since publicly available information is primarily what you have to go on when selecting influencers to sponsor, engagement is one of - if not - the key criteria for selecting Instagrammers. The reason for this is not complicated; the industry has matured to where we know...
Influencer marketing has always been a nebulous form of marketing. Its popularity has only made it more difficult to master, especially as each social platform continues to update their algorithm. Influencer Marketing began with blogging and the largest demographic targeted was mom blogs. Companies would pay...
A YouTube integration, defined as a sponsorship advertisement that typically runs :30-:60 in an original video, is one of the most effective ad formats in all of marketing, especially digital. However, it can also be one of the riskiest. Why? Because you’re paying for each view regardless...
Working with Instagram influencers is an incredible way to get your product in front of your target audience at a reasonably large scale, and more importantly, it’s a great way to earn trust for your product. People follow people who they trust, that’s pretty straightforward. Pair...
This was a question posed on Quora. I found it odd, and thought I would share what I wrote on this blog. I'm not sure how anyone can honestly think influencer marketing is dead in 2018. Distribution and engaging with an audience is not an overly complex...
I recently answered a question on this topic on Quora and thought I’d share my take here as well. The short answer is that unlike banner advertising where you are following a reasonably fixed CPM model, there is no cut and dry answer to how influencer...
