So what’s the deal with livestreaming and why is everyone doing it on social media now? In this article, we will cover the main differences between social platforms that currently facilitate livestreaming. We will touch on the reasons why brands should be livestreaming, and a few...
In the last five years, Influencer Marketing, once a little piece of the marketing pie, now receives dedicated budgets from large companies. It started primarily with bloggers -- think product reviews and mom blogs, and then evolved with the rise of social media into more...
As we kick off 2017, it's apparent that influencer marketing is no longer on the "wish list,” it has become a prominent piece of the marketing budget for marketing professionals and larger companies. A study in eMarketer said that 85% of companies plan to do...
Influencers has become such a worn out word. We prefer creators, because what are they? Content creators. YouTube content creators are becoming more influential as the platform continues to expand its hold on the most dominant video platform on the planet. Among millennials, YouTube accounts for...
Instagram, the world’s most popular image/video sharing app, is now revolutionising the face of digital marketing. It’s exponential growth is simultaneous with the rise of image-based media consumption. An increasing number of brands are using Instagram visuals as a core branding strategy, and there’s plenty...
Influencer marketing is a fairly new buzzword that’s garnering a lot of attention in the industry. By definition it’s essentially leveraging someone else’s influence to connect with customers. This can be incredibly powerful for smaller brands who have trouble building an audience from scratch, and...
Introducing Influencer Connect, a new platform that helps brands tell their story. We are very excited to bring Influencer Connect to market in order to make brand’s lives a little easier and help audiences gain real insight into the products and services that help them...