Since publicly available information is primarily what you have to go on when selecting influencers to sponsor, engagement is one of - if not - the key criteria for selecting Instagrammers. The reason for this is not complicated; the industry has matured to where we know...
Influencer marketing has always been a nebulous form of marketing. Its popularity has only made it more difficult to master, especially as each social platform continues to update their algorithm. Influencer Marketing began with blogging and the largest demographic targeted was mom blogs. Companies would pay...
This was a question posed on Quora. I found it odd, and thought I would share what I wrote on this blog. I'm not sure how anyone can honestly think influencer marketing is dead in 2018. Distribution and engaging with an audience is not an overly complex...
The audience determine who wins. I'm defining "wins" as putting the advertising message in front of prospective customers and creating an emotional connection. It's not the distributor of the past anymore. The internet flipped the old TV and newspaper model on its head. It's the content, which is...
What makes YouTube a great Influencer Marketing channel? It's an interesting question. With so many options to choose from, why would I choose this vs any other influencer platform, or, for that matter, if I have only so much money to put towards marketing in...
I recently answered a question on Quora from someone who was asking about why YouTube seems to have a boom in influencer marketing attention and why we're not seeing the same kind of attention around blogs and podcasts. Below is an explanation of why YouTube...
There’s a massive battle in the ad world right now as TV viewers continue to decline. In days past, the easiest and most efficient way to reach a large audience at scale was to spend dollars on TV ads. There were several players in the...
There are three ways to get your brand in front of your target audience on YouTube.com (which is the world’s second largest search engine.) The first is to set up a channel for your brand where you create engaging content that will educate and inform your...
Let’s set the scene: you’re an educated, 20-something with more disposable income than you know what to do with. You often spring for the best brands and you keep on top of the who’s who of the modeling / fashion world so you have your...
What is User-Generated Content? According to Tint, User Generated Content (UGC) is defined as any type of content that has been created and put out there by your audience. It involves the act of users promoting a brand rather than the brand itself. UGC can come...